Stories tagged: value chain

Video: The Value Chain Approach to Boosting Rural Economies

In the latest episode of Farming First TV, we talk to Dr. Richard Pluke, Senior Agricultural Advisor at Fintrac, about the organisation’s “value chain approach”.

“People complain about problems with markets,” Dr. Pluke comments. “The truth is, the markets are out there, you just need to produce for them and become a dependable supplier.” If smallholders are able to plug into markets and become successful, he argues, the entire rural economy can be boosted as a result.

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