The plant science industry trains over 300,000 stakeholders every year in the safe use of its products and in integrated crop management (ICM).

Successful programs, like in India, have allowed farmers to improve the quality of their production and access new markets.

For example, Muvva Ramachandrao, a chili grower in Andra Pradesh, India, has been able to improve the quality of his chili crop, which he can now sell it at much higher prices.

He has reduced his loss from pest damage from 40 per cent to under 10 per cent and uses less pesticide and fertilizer. The improvement in quality is such that his chilies now command a premium price in a competitive market.