Stories tagged: iDE

Julian Wolfson: The iDEal Way to Expand Drip Irrigation


In this guest post, the Chief Executive of iDE Europe details how technical assistance through a social enterprise is ensuring that drip irrigation is successful.

Without the right knowledge or necessary tools, poor farmers in Nicaragua have been unable to undertake a second growing season during the dry season. However, with micro-irrigation equipment and techniques, these farmers have the potential of doubling their annual production and incomes. Until 2010, their needs were ignored by the commercial sector, who failed to see these farmers as a large enough market for their products. This is the market gap that can be filled by a social enterprise, which exists not simply to make a profit, but to ensure that community and societal objectives can be met. In Nicaragua, that gap is being met by iDEal Tecnologías. Continue reading

How to Bring Drip Irrigation to Smallholders when Conventional Approaches Fail

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23rd August 2015 11.00 – 12.30 pm CET

Stockholm, Sweden

This World Water Week, iDE will convene a side event on bringing drip irrigation to smallholder farmers, bringing together key stakeholders from the drip industry, NGOs, donor agencies, finance, and scientific institutions to discuss how they can bring –in a concerted effort – suitable and affordable drip irrigation technologies to smallholders. The conveners of the seminar will present on the current landscape of the drip irrigation industry, their perspective on the challenges and solutions mentioned above, and discuss the potential for collaboration across sectors and organizations.  Continue reading

iDE – Delivering the Latest Irrigation Technology Straight to the Farm


Background: Approximately 1.1 billion people in the world live on less than US$ 1 per day, 800 million of whom are small-holder farmers relying on subsistence agriculture for their livelihood.

Moving from reliance on rainfed and bucket irrigation to the use of simple water lifting, application, and storage technologies has a  very positive impact on farmers’ lives and contributes to a more efficient use of scarce water resources.

Building a Global Supply Chain

iDEal’s Global Supply serves as the distribution enterprise for micro-irrigation technologies, providing sample products, bulk shipments, and technical support worldwide.

To provide widespread access to a variety of affordable, simple, and appropriate micro-irrigation products, iDEal has established a reliable network of international and local supply chain sources.

Identifying and Developing the Right Irrigation Technology for Farmers

iDE’s in-house Innovations Team along with in-country field staff have built the expertise to identify the most appropriate low pressure micro irrigation products to support farmers working under some of the most challenging conditions to grow crops.

The current product line includes:

  • Micro-Tube Drip Kits
  • Mini Sprinklers
  • Pumps
  • Water Storage

To accompany these products, iDEal has developed an extensive collection of technical design sheets, user’s manuals and marketing collateral to support the product line. These tools give users the training and installation knowledge to properly utilize iDE’s technologies.

Find out more about the products available here

Ensuring Sustainable Solutions reach Smallholder Farmers


Diagram: Example of iDE Country Program Distribution Network

In order to build financial sustainability for farmers, iDEal follows a market based approach and integrates a business model into its distribution, product development and support through to the end user. By focusing on people as consumers and producers and on solutions that can make markets more efficient, competitive, and inclusive – the initiative sets out to supply the expertise, which will build financial sustainability for clients and their communities.

Once product supply lines are established, iDEal looks at specific market conditions to identify the most efficient distribution path to get technologies into the hands of the famers, catering the supply method to every customer’s needs.

iDE has established programs in 11 countries throughout Asia, Africa and Central America. These programs are fully staffed with business professionals, irrigation engineers and field staff. By collaborating with various retailers and local agents country programs are able to establish extensive networks to distribute products to farmers throughout the agricultural regions of a country.

iDE also works with partners such as USAID, Winrock, Swiss Development Cooperation and private corporations and donors to ensure irrigation technologies can be distributes as far and wide as possible.


  • IDEal’s Global Supply Initiative is now working in over 20 developing countries
  • Farmers utilizing the irrigation technologies are able to grow more, higher-quality crops year-round whilst reducing water, labour and energy inputs
  • iDE have provided farmers in developing countries with access to the most appropriate technologies for sustainable development