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Plotting New Ways to Encourage Youth into Farming through Television

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Vanessa Mukhebi of Mediae Company, reports for Farming First on the latest TV series from the production company that created Shamba Shape Up. We’ve all seen it before. The archetypal symbol of agriculture in Africa is more often than not an elderly African woman spending back-breaking hours in the sweltering sub-Saharan heat tending to her crop fields with a hoe in hand. The problem with this imagery is not necessarily in its ubiquity, but that it is representative of an underlying issue in the sector: there is a lacklustre perception of agriculture amongst young people. Whilst there are several push factors such as limited access to capital and land, for majority of the world’s youth, agriculture isn’t considered as a viable or ‘cool’ career venture. According to the Food and Agricultural Organization of the United Nations (FAO), the average age of farmers in Africa is about 60, despite the fact that 60 per cent of Africa’s population is under 24 years of age. …

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