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Can We Turn Generation Yum into Generation Ag?

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This week, the Chicago Council on Global Affairs is exploring the issue of youth as the future of agriculture – a key topic at their upcoming Global Food Security Symposium in March. Farming First Co-Chairs Robert Hunter and Yvonne Harz-Pitre have penned an article for this blog series asking: “Can we turn Generation Yum into Generation Ag? As the author of Generation Yum, Eve Turow, explains in her book – young people in the developed world care much more about the quality, nutritional value, and provenance of their food than previous generations. This wave of interest comes at a critical moment, this article argues. Our food system faces the colossal challenge of doubling production to feed a growing global population as natural resources dwindle and a changing climate takes its toll. So can the agricultural community encourage this powerful cohort not only to care about food, but to actually shape its future by taking up careers in agriculture? …

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Julian Wolfson: The iDEal Way to Expand Drip Irrigation

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In this guest post, the Chief Executive of iDE Europe details how technical assistance through a social enterprise is ensuring that drip irrigation is successful. Without the right knowledge or necessary tools, poor farmers in Nicaragua have been unable to undertake a second growing season during the dry season. However, with micro-irrigation equipment and techniques, these farmers have the potential of doubling their annual production and incomes. Until 2010, their needs were ignored by the commercial sector, who failed to see these farmers as a large enough market for their products. This is the market gap that can be filled by a social enterprise, which exists not simply to make a profit, but to ensure that community and societal objectives can be met. In Nicaragua, that gap is being met by iDEal Tecnologías. …

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