New Farming First Video – The Story of Agriculture and the Green Economy

We have created a new animated video called “The Story of Agriculture and the Green Economy”. The video aims to share knowledge on the green economy and the role Agriculture has to play in ensuring its success. The informative video highlights the importance of sustainable agricultural infrastructure as a core aspect of agriculture’s role within the green economy.

The video communicates a key message – that the future of our world depends on addressing global challenges now.

A transition to a green economy is already underway but the challenge is to build on this momentum. Currently, there is no international consensus on the problem of global food security or on possible solutions for how to nourish a population of nine billion people by 2050.

We need to create sustainable livelihoods, feed a growing population and safeguard the environment, and agriculture has a large role to play in making this happen. Agriculture currently accounts for 37% of employment globally, 34% of land use, 70% of water use and up to 30% of greenhouse gases.

Growth from agriculture is at least twice as effective in reducing poverty than any other sectors, and it has one of the highest potentials for mitigating carbon emissions.

Thus, we are calling for:

  • a reversal of the decline in government spending and foreign aid to agriculture that has been happening since the 1980’s
  • investment in agricultural research and science-based policies that give farmers a variety of innovative solutions
  • acknowledgement of agriculture’s ability to stimulate employment and the economy

If you liked our video, then please share it on social networks such as Twitter and Facebook or email it to friends and family, and engage in conversation around the green economy. We want as many people as possible to “agvocate” with us, sharing the message that agriculture is vital for a green economy, and that there is an urgent need to put farming first.

You can watch more Farming First videos here on Farming First TV.

The creation of this video builds on previous work we have done on the green economy, including our award-winning infographic. Click here for our page on Agriculture and the Green Economy where you can watch the video, view the infographic, or download our policy paper or our guide to Green Economy Initiatives on Agriculture.

You can follow Farming First on Twitter here.

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